Barbara Kruger Untitled (The Drop)

Performa 17 Biennial

New York, US
Type: Spatial Design

Barbara Kruger Untitled (The Drop)


Barbara Kruger Playbill The Drop

  • Curator: RoseLee Goldberg
  • Production: Esa Nickle, Job Piston, Sasha Okshteyn
  • Spatial Design by Studio Miessen
  • Project Leader: Markus Miessen, Berta Cusó
  • Team: Pablo Santacana, Zoë Ritts
  • Photography: © Naho Kubota

Barbara Kruger has been employing media effects and strategies to create her own political, and social messages around consumerism, mass media, and feminism on billboards, buses, newspapers, buildings, and parks for the past four decades. Her instantly recognizable—and frequently appropriated—visual style of delivering highly charged, terse phrases in white Futura Bold font over red blocks has radiated its influence on other visual artists, graphic design, street culture, and skate fashion, and now fills the interior of this new public skate park. Kruger orchestrates her first live performance that expands on her critique of consumerism.